Experience Data & AI in a new light

At the flagship of a leading technology brand, we conceptualised an experience journey for the client with a three fold objective

- Drive organic engagement

- Elevate the conversation

- Create strong resonance with solution offerings

Concept Deliver an immersive and engaging experience to increase time spent on Demos justifying the investment by personalising the experience

Enhance Key Experiences to enhance the tour like the AI pillar of knowledge, Journey to AI and Journey to Cloud Activations

The AI Tour Booklet A booklet given at the time of registration ensured that all attendees had information on demo owners, their demos and contact of DDR’s who they could reach out to incase they resonated with one demo and wished to take the conversation further.

Cloud Café Ensuring the demo zone stayed alive throughout the day and making sure that Demo owners could conduct 1 -1 meetings, conversations could be sustained and the demo zone stayed active throughout the lifecycle of the event.

Increase Time Spend Each demo owner was the star of the walk as they could engage with the attendees of the tour for larger periods of time and could also focus on conversations 1 – 1 as and when people stayed back to engage with demos they connected with.

Experience 1 - The Experience Tour (Silent Walkthrough)

The Inspiration To be able to increase the time a person spent at the demo, increasing the level of conversation and driving audiences to engage with the brand and content better.

Create Noise Enough Noise about the walk was created before the event through mails and preregistration announcements for the tour.

Planning the Tour The tour was planned to be as immersive as possible by using technology and immersive engagement tools like Silent Conferencing Technology,

Demo Arcade Content A shift from traditional demo pod designs to create demo pods that looked like arcade machines, helped step up the engagement • Demo owner and Guide prepared for the walk • Tour Booklet with demo and owner info • AI Pillar As an Imposing Installation that disseminated content

Experience 2 - AI Pillar

An opportunity to receive information that you want by tailoring content to your needs. Bucketed under the heads of the AI Ladder, information was readily available to audiences who could email the content to themselves.